February 3, 2021 | Branding & Social Media
Having a brand that your audience falls in love with is so important in today’s competitive climate. Social media is a large force in branding for many companies. Social media is cheaper than other forms of marketing and has been a great avenue for many brands during COVID-19. Matt Froehlich, Content Marketing Specialist from Baer Performance Marketing, joins us today to talk about the importance of branding and social media for companies. He will share insights, along with his journey at UWGB, and how he got to where he is today.
February 17, 2021 | Communication in Education during COVID-19
Education has evolved during COVID-19 that is certain. This evolution has made it even more important to communicate effectively and efficiently. Kristin Rozek, School & Communication Relations Specialist at Green Bay Area Public Schools, discusses the importance of a public school district to have proper communication and great community involvement during COVID-19. Kristin discusses her journey from student and PRSSA member to her current role at Green Bay Area Public Schools.
March 3, 2021 | PRSSA Constructs A Roadmap Into The Future
Abby Reich, Marketing Coordinator at H.J. Martin and Son Inc. and PRSSA alumna from UWO, joins us to discuss ALL things PRSSA. She shares her insights on internships, involvement in PRSSA, and why getting involved is so important in college. She also discusses why marketing is important even during COVID-19 in the construction industry.
March 17, 2021 | Training during COVID-19 in the Retail Industry
The employee is by far the greatest asset for any business. Hospitality and retail businesses thrive or die because of talent. If the employee succeeds and grows, so does the company as a whole. Caitlin Egan, Training and Development Specialist at Fleet Farm, shares her insights into how important employees are for any business and why training and development are so important for organizations even during COVID-19.
March 31, 2021 | Reporting LIVE during A Pandemic – A Road to Successful Storytelling
The news is always on, even during a pandemic. Even though many things have changed since then the basic concept remains the same. The news can sometimes be cut and dry, but other times, it can tell an amazing story. Kyle Malzhan, Digital Content Producer/Reporter at WFRV, joins us to discuss the importance of storytelling in the news and how gathering it has changed during COVID-19. Kyle also shares his journey from student to news guy by sharing advice with students.
April 14, 2021 | Communicating During A Public Health Crisis
Society has changed since COVID-19 took hold across the world from; social distancing, mask mandates, limits on gathering and the list goes on. Today, our society in the U.S. has experienced COVID-19 for a year and a couple months. How does a PR professional take control and make sure all protocols internally and externally are communicated in a proficient manner? We are joined by Angela Deja, Public Relations Manager, Prevea Health and HSHS Wisconsin hospitals, and Dana Jermstad, Director of Communications and Public Relations, Prevea Health and HSHS Wisconsin hospitals, to discuss what life has been like for them since the pandemic began. They will share their advice for students looking to enter the health communication field and share some lessons learned from this pandemic.